Having understood the role that the media can play, the International Institute of Tropical Agriculture (IITA) launched a training course for journalists (Nov 11-13) and young researchers in the sector (Nov11-15) at Ibadan in Nigeria.
If young researchers are equipped with writing scientific articles, computer graphics, data analysis, policy briefs and dissemination of research results; journalists, for their part, are prowling about the best techniques for disseminating agricultural information.
"Journalists because the CARE project see them as strategic partners. The projet cannot tell its own story alone, so we've decided to mobilize media from across Africa to help tell our story to a larger audience, to bring young people to see agriculture as a business and also to sensitize policy makers on the importance of including research evidence in policy making", explains Timilehin Osunde, communication officer for the Enhancing capacity to apply research evidence in policy for youth engagement in agribusiness and rural economic activities in Africa (CARE).
As part of its policy of youth participating in the agri-food sector and rural economic activities in Africa, the International Institute of Tropical Agriculture (IITA) received a three-year research grant (2018-2021) for the Strengthening Research Application Capacity (CARE) project.
Funded by the International Fund for Agricultural Development (IFAD), the project aims to improve the availability, exchange, dissemination and use of research results in agribusiness and rural economic activities by young African scholars.
Each year, following a call for proposals, the program identifies 30 young researchers whose research projects focus on issues related to the improvement of agriculture in Africa.
"Personally, my project focuses on the influence of the entrepreneurial orientation of young women in agribusiness on their performance. My field of study is Benin", Smith Dossou, agroeconomics doctoral student at the University of Abomey Calavi (Benin) told agridigitale.
To make the results of these researches attractive and much more practical for policymakers, IITA is organizing a series of training for these beneficiaries. CARE intends to have an impact on the ability of youth and their partners to apply better policies and effective investments to help young people in agriculture.
"They need to learn from their elders' experiences to broaden their knowledge and strengthen their research and analytical skills," testifies Osunde. At the time, African media including www.agridigitale.net in their intermediary role to access information are associated to this meeting in Ibadan.
Online media of agricultural economic intelligence in Africa, agridigitale has already touched by its contents, nearly 2 million actors, most of the agricultural sector in several African countries.
The impact of publications in decision-making was welcomed in a recent survey conducted by the website. The downloadable mobile app in Google Play store offers voice options that allow any user to track information in real time.
Also, the contents proposed in local language (Ewe, Kabye, Moba) and broadcasted on various platforms are an originality for this media of proximity of the rural environment. It breaks the barriers of access to information to the peasant world.
The most crazy dream of the first leaders is to bring quality agricultural information to all African farmers in their mother tongue. This will be the beginning of the change of mentality towards a self-sufficient Africa for the zero hunger goal.
That's the crucial concept for agridigitale known as the "collective delivery of mentalities".